The History

Selecta Tyre Ltd commenced trading in 1973 when the late John Pashley, who had worked in the Tyre Industry for many years, set up on his own by purchasing the Kettering Montagu Street branch. Selecta Tyre Ltd remains an independent family-run business and John's son Simon took over the reins as Chairman & Joint  Managing Director in 1991.

Selecta Tyre logo

The Company Logo

The logo was designed by the Company's founder, Mr John Pashley, who prior to working in the Tyre Industry, had trained as a draughtsman.

The Selecta Tyre Ltd branches are immediately recognisable by the Company's corporate styling in brilliant yellow and black, with the logo depicting a tyre, the letter 'S' for Selecta and a red lightning flash signifying 'lightning service'.


More than 40 years on Selecta Tyre Ltd has 16 branches and continues to go from strength to strength. Selecta Tyre Ltd prides itself on being 'a cut above the rest'. Simon Pashley  Chairman & Joint  Managing Director  since  1991. insists that all his branches are tidy and inviting, his staff are presentable and must treat customers respectfully. It is believed that Selecta Tyre Ltd was the first UK tyre company to offer the 'Price Promise' which still holds true today.

As a totally independent retailer, not tied to any one manufacturer or supplier, Selecta Tyre Ltd is able to offer clear, objective and unbiased advice and great value for money on all of its services.

Call or visit your nearest Selecta Tyre Ltd branch for the Best Price In Town.